Trait Theory Essay Example for Free

Trait Theory Essay As I began the process of preparing for this week’s assignments and I noticed that a great deal of emphasis was being put on personality trait testing, I have to say I was a little bit nervous as I have never really put much stock into those particular types of tests being very accurate. But after reading chapters 7 and 8 in our text Personality: Theory and Research, the article on Gordon Allport, and most specifically taking the self monitoring test myself and comparing the results given to what I already believed to be true about myself, I now have a better understanding about how these tests, along with an ability to gauge and monitor consistent patterns of behavior, feelings and thought (Cervone Pervin, 2013, p. 232) can be a valuable tool in not only a scientific setting but in gaining self awareness. I am writing this paper as a means of sharing my insights about personality trait theories as well as how these theories might help an individual gain insight into their relationships with themselves and others. I will also discuss the relationship between personality trait theories, psychoanalytic and humanistic theories and which of these are more effective in explaining human behavior. One of the largest insights I have gained through my research this week is the knowledge of the beliefs of Gordon Allport. His suggestion that the individual self is composed of the aspects that humans feel are the most essential interests me (Boeree, 2006). By breaking down those aspects into seven separate functions, which include, sense of body, self-identity, self-esteem, self-extension, self-image, rational coping, and propriate striving (Boeree, 2006), Allport developed a means to better explain where human motives derive from. As we attempt to gain a firmer grasp on our ability to improve our relationships with friends, family and the people we interact with on a daily basis, as well as a better understanding of our own personality strengths and weaknesses, we gain needed insight by studying personality trait theories. This gives us a better understanding of important areas that are key to healthy relationships. Two of those areas are communications and expectations. What we expect to receive from our relationships with others and how we communicate those expectations are vital in determining whether those relationships flourish or not. Our personality type has a great impact on both of those areas so it is important to be aware of our traits, what to build on, and what to work on letting go of. One of the main differences between the personality trait theories and the other theories we have studied thus far, such as psychoanalytic and humanistic theories, is that the personality trait theory approach individual’s differences. Trait theory seems to be more focused on measuring an individual’s personality characteristics and less focused on generalized behavior on average. I believe that the trait theory falls short of the humanistic theory in many ways, but in particular, it doesn’t seem to give as good a glimpse into how we develop the most basic of our personality traits. It also lacks in its ability to be as accurate a predictor of future behavior. In my opinion, trait theory seems to be more of a tool to put a name on certain aspects of our personality, while the humanistic theory gives us a better understanding of our personality. In conclusion, I hope that I have included in this paper a thorough description of the information I have gained through my excursion through this week’s learning resources. My goal was to give you my opinion on the differences between trait theory and the other personality theories we have studied and how important it is to be able to not only learn as much as we can about why we act the way we do, but to learn how to react differently in the future. I now believe that, through better understanding of the many different theories discussed in this course and not developing and one tracked mind, this can be accomplished. References: Cervone, D., Pervin, L.A. (2013). Personality: Theory and research (12th Ed.). Hoboken, NJ. John Wiley Sons, Inc. Boeree, C.G. (2013). Personality theories: Gordon Allport. Retrieved September 22, 2013 from http://webspace.ship.edu/cgboer/allport.html

Transculture Final Essay Example for Free

Transculture Final Essay The movie Hotel Rwanda focuses on the story of a man named Paul Rusesabagina, a manager of a European-owned hotel in Rwanda. By creating a seret refuge camp in the hotel, Rusesabagina was able to help save the lives of 1, 200 Tutsis from the Hutus during the brutal genocide in 1994.   The gist of the film is depicted in the underlying genius of how the film was able to portray a hellish event without using too much distressing scenes just to be able to show the audience the brutality of the genocide, the narrative of political criticism and comments from the lines spoken by the artists   served as a replacement for these scenes   leaving it to one’s imagination on how severe the true event was. Many social issues were touched in the film. For one, the indifference of the West towards the African lives is believed to be the reason behind the genocide. (Theis, 2004). Another is that the social structure as to who should be on top and who should have the power is discussed all through out the film since the genocide was planned by the Hutus long before to take in effect the   â€Å"one man-one vote† which served as an opportunity for them to kill as many Tutsi Christians. (â€Å"Hotel Rwanda†), this is not only in a political sense but in a religious perspective as well. Many of these issues exist not only in Africa but also in other countries which remain unresolved.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One of the most straining parts of the movie is the presence of the peacekeepers and their inability to intervene because they were told not to and this makes the situation more devastating for the hopeful Tutsi. The tension showed in the film address the inability of some to be able to help in giving out solutions to the problem even if it already requires personal judgment. What really makes me uncomfortable is the inequality shown in the film and the brutal solutions done. It is also frustrating to see that while most of the foreign nationals were saved from the holocaust many of the Tutsi are left hoping to be saved by the intervention of others and relying only in the abilities of one man.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This film allowed me to reflect more on my social responsibilities the way it has challenged Paul to help his family and still be able continue to saving lives of others without questioning personal judgment. Moreover, the film was able to show me how one man can make a difference during desperate times and create measures that may appear as inevitable to others. References Theis, P. 2004. Hero. Off Off Off.   Retrieved June 18, 2008 from http://www.offoffoff.com/film/2004/hotelrwanda.php Hotel Rwanda. Frontline Fellowship. Retrieved June 18, 2008 from http://www.frontline.org.za/articles/hotel_rwanda.htm

Leadership Of President Bush And President Obama Politics Essay

Leadership Of President Bush And President Obama Politics Essay The race for the president of the United States has for a long time remained a pitched race for the democrats and the republicans who have continued to wrestle the office amongst them. With both camps fighting for the big seat, the promise of a better America has been at the kernel of the race for the votes. After every race for the presidency, the oval office has had new occupant who has adopted specific style of presidency. Their visions, ambitions and performances have differed while others have remained the same. Taking a comparison of President Bush and president Obama, there are strong indication that their presidency differs with Obama exhibiting a paradigm shift in handling of issues which has continued to bolster his unique presidential style thus making a big contrast from his predecessor; president Bush. Leadership style The ascent of President Bush into power as the president of the United States made it clear that an autocratic leader had taken over the highest administrative office in America. Right from his acceptance speech, President Bush affirmed the fact that he had been where the buck stops, both while in business and government (Denton, 109). In his tenure as a president, President Bush exemplified his presidential style as an imperialist who believed in taking charge. Bush believed that he alone was fit to set the agenda, the tone and the framework (Burke, 108). By this token, president bush made little involvement of the American citizenry but instead trusted on his instincts and made decisions based on what he believed was right concerning any issue that he was faced with as a president. This type of leadership is a complete contrast to president Obamas way of taking charge of the federal government. Looking at president Obama way of taking charge as a president, it will be easily noted that President Obama is more of an organizer who advocates for democracy rather than imperialism. Obamas work at the office of the president has made it clear that he is a better organizer who understands the community having an immense sense of social solidarity (Nielsen, 253). Unlike his predecessor, Obama has come out as a president who has increased the peoples involvement and input in the governance process. Obama has even made it possible for the growth of responsibility and activism that has generated positive feedback from the electorate who now feel that they are part of the government. This style of leading the government departs from what Bush believed in. For president Obama, an executive leadership was not a choice let alone an option as America required someone to hold both the democrats and republican towards a collective dream of change. Deceit and sincerity President Bush tenure was allegedly fashioned in deceit and sincerity with his involvement in a number of issues in ways that were deemed as cunning and full of deceit. It is much believed that President Bush continued to weave the deceit into the American Fabric much like his predecessor like President Churchill (Lando 45). With claims that Iraq had in possession weapons of mass destruction (WMD), President Bush marshaled the congress to support the war against Iraq as well as garner support from its allies in Europe. Late on, it did emerge that Iraq had no possession of such weapons. Instead, the war was for unknown motives sponsored by the President as the UN inspectors found no such weapons in Iraq (Rosecrance and Stein, 186). On the contrast, President Obamas stay in the office as a president as so far demonstrated that he is indeed mindful of maintaining integrity rather than employing cunningness to wield the support of the American Congress. To some, the America problem is both substantial and real (Genda, IX). To tackle such problems president Obama has employed a different approach where the Americans are sensitized on the nature of problems facing them but at the same time equipping them with audacity of hope to wear down the challenges and make America be what the people want it to be. With his skills to articulate himself with a purpose and vision, Obama has managed earn the trust of the Americans (Leanne 21). Through the openness that President Obama has so far embraced since his ascend to power; it is more likely that he shall be able to create a unified America where the citizenry are bound together with purpose against a common challenge. This will surely be a significant contrast to President Bush art of keeping the electorate in the dark while making decisions which had national impact to the Americans. The fight against terror Terrorism has been one of the threats that have continued to face the Americans both in the diaspora and at home. History proves that the American has suffered in the hand terrorists. As a result, the presidents of the united have done all under their power to ensure the safety of the American. However, president Obamas approach has been different from that of president Obama in regard as to how the issue of terror is handled. President Bush is well known for his stand against terror where he seems to be in agreement with the notation that the enemy was deemed as deserving the ill and harsh treatment (Grosscup, 12). President Bush stand on the fight against terrorism made him mobilize the American war machinery to combat terrorism both at home and abroad. Bush made sure that policies were enacted which beefed up measures against the terrorists who were regarded as homicidal and cruel. President Bush went further to allow for the development and use of tools in the arrest and interrogation of terror suspects in areas such as Guantanamo bay. In this facility, President Bush advocated the use of interrogation techniques such as waterboarding where suspects are placed in simulation that they are drowning (Welch et al. 440). This detention camp was heavily criticized for human rights violations and thus when Obama came into power; he has endeavored to ease the use of such techniques in interrogation suspects. A dditionally, president Obama has announced intention to close the detention camp and use other effective approaches to fight terror. Conclusion Comparing or contrasting President Bush and President Obama is one of the most critical tasks that seem to preoccupy the Americas given that the present Obamas administration came into power through its promise of change for the good of the American people. While it may be unknown to many, President Obamas mantel was based on change; change that could liberate the American from the mistakes of the past while address the challenges at the present. Obamas decisions to organize rather that lead alone and open up rather than close himself in made has made him emerge as a leader who stands for sincerity and human rights unlike President Bush.

Comparing and Contrasting the Novel and Movie Version of The Grapes of

Comparing and Contrasting the Novel and Movie Version of The Grapes of Wrath John Steinbeck wrote the The Grapes of Wrath in 1939 to rouse its readers against those who were responsible for keeping the American people in poverty. The Grapes of Wrath tells the story of the Joad family, migrant farmers from Oklahoma traveling to California in search of an illusion of prosperity. The novel's strong stance stirred up much controversy, as it was often called Communist propaganda, and banned from schools due to its vulgar language. However, Steinbeck's novel is considered to be his greatest work. It won the Pulitzer Prize, and later became an Academy Award winning movie in 1940. The novel and the movie are both considered to be wonderful masterpieces, epitomizing the art of filmmaking and novel-writing. Although both the novel and movie form of Steinbeck's The Grapes of Wrath are considered to be American classics, the novel provides a deeper understanding of the story's time and meaning. Absent from the film, the novel's interchapters provide a greater understanding of the time in which The Grapes of Wrath takes place. First, in the movie it is unclear why the Joads are forced to abandon their farm. It is described very briefly by Muley Graves, leaving the audience in a state of confusion. However, in the novel, Chapter 5 explains exactly why the farmers are forced to leave. In this interchapter, Steinbeck uses a dialogue between a farmer and a representative from a bank; the farmer is forced to leave because the bank, or the"Monster" as Steinbeck says, needs to make a profit, and if the farmer cannot produce any goods to pay off debts, then the bank forecloses the land. This happened to many farmers in the 1930's due to a dr... ...h provides a more sensational experience than the movie. The novel gives the reader a complete feeling of the time period. It describes in every detail the situation of the Joads, as well as other farming families forced to be refugees from their homeland. On the contrary, the film leaves the reader questioning as to what exactly is happening in America in the 1930's. The novel enthralls the reader with its beautiful descriptions of the setting, and its deep symbolism. On the other hand, the film is barren, dry of symbolism and color. The movie is focused solely on the plot, depriving the audience of Steinbeck's unbelievable writing skills. Despite the fact that both the movie and novel form of Steinbeck's Grapes of Wrath are viewed as American classics, the movie is almost insufferable when compared to the wonderful masterpiece in the novel form of Grapes of Wrath.

Reliability of the Media Essay -- Media Advertising Advertisements Ess

Reliability of the Media Growing up in America today means being exposed to numerous half truths. These are readily found on the television, newspapers, radio, and movies. The truth is hardly ever told in its complete form. Take for instance the local news broadcast, we watch it and take it for truth. We tend to give credibility to these newscasters based on the fact that they are representing major broadcast stations. These stations are supposed to be reliable and credible sources of information. In reality the facts are rarely ever told in complete form to the public. Bits and pieces of collected information is dressed up and edited to create a â€Å"news item†. Many times a station has to retract statements due to over-embellishment. The whole point in their doing this is to maintain an audience. Movie directors are masters of this technique. Movies based on historical events usually rely heavily on dramatization. It is the job of a movie director to gain and maintain the interest of the audience. As an audience we tend to take what we view as truth. Sometimes the dramatization is so extreme that the fictionalization masks the reality. The movie â€Å"Mississippi Burning† is an example of this type of media process. As an audience we are led to believe that the story is based on real life and that these actual events happened exactly the way it was portrayed, when in fact there are great differences in the movie and what really happened. Some of the events were changed, people ...

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The Good King of Bechuanaland 1819 to 1923 Khama distinguished his reign by being highly regarded as a peace-loving ruler with the desire and ability to extract technological innovations from Europeans while resisting their attempts to colonize his country. Such advancements included the building of schools, scientific cattle feeding, and the introduction of a mounted police corps which practically eliminated all forms of crime. Respect for Khama was exemplified during a visit with Queen Victoria of England to protest English settlement in Bechuanaland in 1875. The English honored Khama and confirmed his appeal for continued freedom for Bechuanaland. Khama distinguished his reign by being highly regarded as a peace-loving ruler with the desire and ability to extract technological innovations from Europeans while resisting their attempts to colonize his country. Such advancements included the building of schools, scientific cattle feeding, and the introduction of a mounted police corps, which practically eliminated all forms of crime. Respect for Khama was exemplified during a visit with Queen Victoria of England to protest English settlement in Bechuanaland in 1875. The English honored Khama and confirmed his appeal for continued freedom for Bechuanaland. A brief biography of Sir Seretse Khama, Botswana's first president: Seretse Khama (1921-80), founding President of Botswana, 1966-80. He inherited an impoverished and internationally obscure state from British rule, and left an increasingly democratic and prosperous country with a significant role in Southern Africa. Seretse Khama was born on 1 July 1921 at Serowe in the British protectorate of Bechuanaland. He was was the son of Sekgoma Khama, and the grandson of the internationally famous Kgosi Khama III (c.1835-1923), ruler of the Bangwato people of central Botswana. He was named Seretse-the clay that binds together-because of the recent reconciliation between his father and grandfather. Seretse's mother, Tebogo Kebailele, had been chosen by Khama to be the new wife of the ageing Sekgoma. When Sekgoma died in 1925, four-year old Seretse was proclaimed Kgosi. His uncle Tshekedi Khama became regent and later sole guardian for him. The lonely and often sickly child was sent to boarding schools in South Africa, but developed into a healthy and gregarious adolescent sportsman. He attended Fort Hare University College and graduated with a general BA degree in 1944. In August 1945 he was sent to England for a legal education. After a year at Balliol College, Oxford, he enrolled for barrister studies at the Inner Temple, London. In 1947 Seretse Khama met an English woman of his age, Ruth Williams, daughter of a retired army officer. Ready :: essays research papers The Good King of Bechuanaland 1819 to 1923 Khama distinguished his reign by being highly regarded as a peace-loving ruler with the desire and ability to extract technological innovations from Europeans while resisting their attempts to colonize his country. Such advancements included the building of schools, scientific cattle feeding, and the introduction of a mounted police corps which practically eliminated all forms of crime. Respect for Khama was exemplified during a visit with Queen Victoria of England to protest English settlement in Bechuanaland in 1875. The English honored Khama and confirmed his appeal for continued freedom for Bechuanaland. Khama distinguished his reign by being highly regarded as a peace-loving ruler with the desire and ability to extract technological innovations from Europeans while resisting their attempts to colonize his country. Such advancements included the building of schools, scientific cattle feeding, and the introduction of a mounted police corps, which practically eliminated all forms of crime. Respect for Khama was exemplified during a visit with Queen Victoria of England to protest English settlement in Bechuanaland in 1875. The English honored Khama and confirmed his appeal for continued freedom for Bechuanaland. A brief biography of Sir Seretse Khama, Botswana's first president: Seretse Khama (1921-80), founding President of Botswana, 1966-80. He inherited an impoverished and internationally obscure state from British rule, and left an increasingly democratic and prosperous country with a significant role in Southern Africa. Seretse Khama was born on 1 July 1921 at Serowe in the British protectorate of Bechuanaland. He was was the son of Sekgoma Khama, and the grandson of the internationally famous Kgosi Khama III (c.1835-1923), ruler of the Bangwato people of central Botswana. He was named Seretse-the clay that binds together-because of the recent reconciliation between his father and grandfather. Seretse's mother, Tebogo Kebailele, had been chosen by Khama to be the new wife of the ageing Sekgoma. When Sekgoma died in 1925, four-year old Seretse was proclaimed Kgosi. His uncle Tshekedi Khama became regent and later sole guardian for him. The lonely and often sickly child was sent to boarding schools in South Africa, but developed into a healthy and gregarious adolescent sportsman. He attended Fort Hare University College and graduated with a general BA degree in 1944. In August 1945 he was sent to England for a legal education. After a year at Balliol College, Oxford, he enrolled for barrister studies at the Inner Temple, London. In 1947 Seretse Khama met an English woman of his age, Ruth Williams, daughter of a retired army officer.

Air Transat Analysis Essay

Introduction: Air Transat is a Canadian airline based in Montreal, Quebec. It was founded in 1987, and is owned by Transat A.T. Inc. According to Air Transat’s website, their mission statement is: â€Å"Air Transat is Canada’s leading holiday travel airline. Every year, it carries some 3 million passengers to nearly 60 destinations in 25 countries aboard its fleet of Airbus wide-body jets. The company employs approximately 2,000 people. Air Transat is a business unit of Transat A.T. Inc., an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries. Air Transat was named World’s Best Leisure Airline at the Skytrax annual World Airline Awards, held in July 2012.† â€Å"Transat A.T. Inc. is an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries. A holiday travel specialist, Transat operates mainly in Canada and Europe, as well as in the Caribbean, Mexico and the Mediterranean Basin. Montreal-based Transat is also active in air transportation, destination services and distribution. (TSX: TRZ.B, TRZ.A)† Air Transat presents its products and services by stating that is a leading holiday travel airline that is owned and operated by Transat A.T. Inc. The types of customers served are international passengers within the 60 destinations that they operate in. Air Transat geographically covers 60 destinations in 25 countries. One of the ways Air Transat is distinguished from its competitors within the industry is by being give the world’s Best Leisure Airline two years ago in July 2012. Nothing has been mentioned about customer needs in their mission statement as well as they type of customers they are targeting. We could assume that Air  Transat is seeking holiday-oriented customer rather than business oriented customers for example. This mission statement shows no insight on how the firm will continue to compete with its competitors. According to Air Transat’s website, their vision statement is: â€Å"At Transat, we recognize the prime importance of the environment, host communities, cultural diversity, and our relationships with our employees, customers and partners. At Air Transat too†¦ Then, Air Transat is committed to reducing its ecological footprint, and has adopted an environmental policy.† This vision statement does not focus on the future they see in their vision with host communities, diversity, employees, customers, and partners. However, it focuses on the environment. It has done that by creating an environmental policy, which is committed to doing the following according to Air Transat’s website: 1. Complying with all applicable municipal, provincial, federal, and international legal requirements, exceeding compliance wherever practical and possible. 2. Certifying our environmental systems and performance to the highest standards, such as ISO14001, IENVa, LEED, ICI ON RECYCLE and Fly-360-Green. 3. Conserving natural resources, such as energy and water, and preventing pollution in our operations, buildings, and supply chains through source reduction, re-use, recycling and control. 4. Continuously improving our environmental performance by setting and reviewing objectives and targets, and by training and involving our employees and stakeholders whose activities have a significant environmental impact. 5. Collaborating with all of our key stakeholders (employees, suppliers, communities, governments and industry groups) regarding environmental, sustainable development, and corporate social responsibility initiatives and issues. Surprisingly, I did not find a strategic objectives statement on Air Transat’s website. There were no statements regarding how they will put their mission statement into action, or how their goals will be achieved.  However, there is a page that lists and summarizes all Air Transat’s awards, rewards, and recognition. PEST analysis: The definition of PEST analysis according to businessdictionary.com is: â€Å"A type of situation analysis in which political-legal (government stability, spending, taxation), economic (inflation, interest rates, unemployment), socio-cultural (demographics, education, income distribution), and technological (knowledge generation, conversion of discoveries into products, rates of obsolescence) factors are examined to chart an organization’s long-term plans.† POLITICAL ECONOMIC SOCIO-CULTURAL TECHNOLOGICAL Fuel taxation, and landing taxation Fear of terrorist attacks after 9/11. New European union regulations have led to higher levels of competition on European routes. Increase in the price of oil Increase in transportation costs Increase in disposable income due to rise in incomes and lower interest rates (people have more money to spend on leisure trips) Change in consumer behavior resulting from the aging population in Canada may affect the number of leisure trips taken Increased popularity in travelling abroad – Carbon dioxide emission – Emirates airlines launching double decker aircrafts (A380), serving 25 destinations – Wireless internet being launched in aircrafts – Frequent flyer programs The increase in the price of oil and the rate at which it is increasing is a global issue. For Air Transat, this means an increase in cost and expenditure. Since oil is essential in this industry, there is not much that Air Transat can do. The increase in the price of oil could cause force Air Transat to increase their prices for flight tickets. In more extreme cases, Air Transat may not be able to increase the prices for certain routes, and be forced to terminate their services to these routes. Air Transat could benefit from the change in consumer behavior resulting from the aging population in Canada by targeting the elderly population through advertising and promotions. For example, they could offer retirement packages, and certain promotions for specific destinations or at specific seasons of the year. Air Transat would need to conduct extensive market research about this matter to take into consideration that most retired people are on a fixed income or might not be healthy enough to fly etc. With the increased use of technology, wireless Internet is not only important for business traveler but also for leisure travelers. Even though it is not that common for aircrafts to offer wireless Internet during their flight, it being launched. Air Transat should consider offering this service, as it might be an attractive feature for many travelers. Porter’s Five Forces: According to investopedia.com, the definition of Porter’s Five forces is: â€Å"Named after Michael E. Porter, this model identifies and analyzes 5 competitive forces that shape every industry, and helps determine an industry’s weaknesses and strengths. 1. Competition in the industry 2. Potential of new entrants into industry 3. Power of suppliers 4. Power of customers 5. Threat of substitute products† The threat of new entry into the airline industry is very weak due to a few factors including very large capital required, major airports are highly congested, slow growth rates and with many reputable airlines already, brand loyalty may not be easy to establish due to the competition. This force is likely to remain weak. Competitive Rivalry is ranked as high because there are a high number of airlines operating both domestically and internationally with very competitive prices that Air Transat will need to constantly try to match. The fixed cost is very high such as the cost of oil, which cannot be controlled to a great extent. There is also a low product differentiation meaning that even though Air Transat is a leisure airline, there are still many other airlines that offer service to the same destinations at similar prices. Most airlines offer some type of frequent flyer program, which causes passengers who are members of these programs to be loyal to their airlines. This force could become even higher due to the increased competition. Bargaining power of suppliers is Moderate. Airlines are usually in a long-term contract with airline manufacturers, which also limit drastic increases in prices during that contract but because there are only two airline manufacturers; Boeing, and Airbus. They have a lot of power to make changes that Air Transat would be bound to accept. Labor my also be an issue because positions such as pilots, aerospace engineers, managers, and marketers may require high salaries and may not be easily found in the market. However, the salaries for labor in the airline industry are standardized over similar airlines. This force is likely to stay the same. Bargaining power of buyers is weak. Individual flyers, travel agencies, and online portals can all easily switch to different airlines due to low switching costs. However, the pool of customers is very large ranging from individual customers to large organizations. This force is likely to become weaker over time. Threat of substitutes is moderate within the airline industry because there are numerous airlines that offer service to the same destinations as Air Transat with similar prices, which does not limit the chance of customers switching to different airlines. However, that kind of standardization over the industry does not make other airlines more attractive than Air Transat. Threat of substitutes outside the industry is low because many destinations cannot be reached in a timely manner without flying, specially international ones. Flying is faster and safer than road, rail, or marine. I believe this force will become weaker over time. New Opportunities: Since Air Transat is well established in Canada, they have the chance to grow internationally beyond Europe. They can also take advantage of the current growth in the aging population in Canada by targeting that market and researching different ways to attract older customers. They could create a frequent flyer program specially designed for seniors. With Air Transat’s sold reputation, they could also have contracts with European organizations to provide them services. Air Transat could take advantages of the new developments in technology by providing wireless internet on their aircrafts and also by launching a new type of aircraft for European destinations such as the double decker plane that Emirates airlines launched. Threats: The main threat is the price of oil increasing is the highest cost for airlines now. A sudden spike in the price of oil could have negative impacts on Air Transat causing it to terminate service to one of their 60 destinations. There are other threats such as safety concerns due to the fear of terrorist attack, changes in government regulations and environmental issues. The airline/aviation industry overall is a great industry to be in for existing airlines, but a very hard one to get into for new airlines. Air Transat has a lot of potential to grow in the European market, and even  farther. Citations: Air Transat Environmental Policy. In Resp.Transat. Retrieved February 5, 2014, from http://www.resp.transat.com/_pdf/en/airtransat.environmental.policy.pdf?v=2. Emirates A30 News & Events. In Emirates. Retrieved February 5, 2014, from http://www.emirates.com/english/flying/our_fleet/emirates_a380/news_and_events/news_and_events.aspx External environment theory. In Business case studies. Retrieved February 5, 2014, from http://businesscasestudies.co.uk/business-theory/external-environment/pest-analysis.html#axzz2sW4YAx8I. Pest Analysis. In Business dictionary. Retrieved February 5, 2014, from http://www.businessdictionary.com/definition/PEST-analysis.html. Porter’s 5 Forces. In Investopedia. Retrieved Febuary 8, 2014, from http://www.investopedia.com/terms/p/porter.asp. Porter’s Five Forces. In Mind tools. Retrieved February 5, 2014, from http://www.mindtools.com/pages/article/newTMC_08.htm Porter’s Five Forces. In Sites google. Retrieved Febuary 8, 2014, from https://sites.google.com/site/admn703ai/the-team Profile. In Air Transat. Retrieved February 5, 2014, from http://www.airtransat.ca/en/About-us/Profile?ID=35&type=voyageur&tmpl=GEN.